No Plan Survives First Contact With Customers.

For students to understand what the future of journalism is going to be, they're going to have to invent it. It's a big idea. We don't know what jour….

The core tenant of what I teach is there are no facts inside the building. When we come up with a new idea, we tend to slide into our own reality dis….

Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing..

Disruption on the first day always looks like a toy..

Greatest risk is not development of new product, but development of customers and markets.

Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model..

The company that consistently makes and implements decisions rapidly gains a tremendous, often decisive, competitive advantage..

At the end of the day, you can decide whether you want to be an employee with a great attendance record, getting promoted to ever better titles and w….

Startups are painful, stressful and at times demoralizing. You need to be a true believer in the vision of what you are doing. You need to passionate….

In a startup no facts exist inside the building, only opinions..

One of the mistakes we'll make because we're human beings is to believe that your vision is a fact. That's the natural optimism of human beings..

Using the Product Development Waterfall diagram for Customer Development activities is like using a clock to tell the temperature. They both measure ….

Business plans are the tool existing companies use for execution. They are the wrong tool to search for a business model..

Essentials of how to do a startup do not include writing a business plan.

My advice was to start a policy of making reversible decisions before anyone left the meeting or the office. In a startup, it doesn't matter if you'r….

The world is run by those who show up not those who wait to be asked..

There are no facts inside the building so get the hell outside..

A business model describes how your company creates, delivers and captures value..

When you're gone would you rather have your gravestone say, 'He never missed a meeting.' Or one that said, 'He was a great father.'.

We now know that something between 85 and 90 percent of most software product features are unwanted and unneeded by customers. That is an enourmous a….