A great brand is a story that's never completely told.

- Scott Bedbury

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service and a…

- Scott Bedbury

Branding is everything - and I mean everything.

- Scott Bedbury

A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. …

- Scott Bedbury

Advertising, if it is any good, should help to confirm what already is, not what should be.

- Scott Bedbury

A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreci…

- Scott Bedbury

For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in a chat …

- Scott Bedbury