Quotes on Branding

Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.

Perhaps if we could popularise through the techniques of branding and consumerism, a different idea, a different narrative, perhaps the world can change. After all it changes constantly and incessantly, it's just the perceptions that we have are governed by people with self-interest and are not inalignment with the health and safety of us as individuals or as a planet.

It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.

The Americans say that we are ungrateful-but I ask them for heaven's sake, what should we be grateful to them for-for murdering our fathers and mothers?-Or do they wish us to return thanks to them for chaining and handcuffing us, branding us, cramming fire down our throats, or for keeping us in slavery, and beating us nearly or quite to death to make us work in ignorance and miseries, to support them and their families. They certainly think we are a gang of fools.

In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.

I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.

Branding says a lot about luxury and about exclusion and about the choices that manufacturers make, but I think that what society does with it after it's produced is something else. And the African-American community has always been expert at taking things and repurposing them toward their own ends.

I am not looking like Armani today and somebody else tomorrow. I look like Ralph Lauren. And my goal is to constantly move in fashion and move in style without giving up what I am.

When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it's an image that can change, that can evolve. It doesn't reinvent itself every two years.

Design is not just what it looks like and feels like. Design is how it works.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.

Personal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto.

Your premium brand had better be delivering something special, or it's not going to get the business.

Abruptly he thrust his snow-drenched leather gloves against my cheeks. I dodged. A raw carnal feeling blazed up within me, branding my cheeks. I felt myself staring at him with crystal clear eyes... From that time on I was in love with Omi.