For me, style is about quality, integrity and timelessness. It is free of trends but always feels fresh and new.
Ralph LaurenRead
When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it's an image that can change, that can evolve. It doesn't reinvent itself every two years.
Interpretation
What this quote means
Brands that resonate with consumers convey strong values and allow for personal expression in style.
In this quote, Ralph Lauren emphasizes that the most memorable and trusted brands are those that stand for specific values and ideals. Fashion is portrayed not just as a transient trend, but as a reflective canvas for individuality, suggesting that while styles may evolve, the core identity of a brand—a symbol of belief and personal expression—remains significant.
Themes
FashionBrandsIdentityIndividualityEvolution
In practice
Example use cases
During a fashion seminar, to explain the importance of brand values.
More from Ralph Lauren
All quotes →It's the kind of clothes that mothers and daughters can wear, in terms of concept... It's not about age. It's about taste, and it's about lifestyle. I believe women of all ages can wear anything.
Ralph LaurenRead
Fashion is transient, trends come and go. I believe in style, not fashion.
Ralph LaurenRead
We all get report cards in many different ways, but the real excitement of what you're doing is in the doing of it. It's not what you're gonna get in the end - it's not the final curtain - it's really in the doing it, and loving what you're doing.
Ralph LaurenRead
My philosophy has always been that I can sell chinos and T-shirts and $5,000 gowns - they just have to be the best of what they are.
Ralph LaurenRead
We all have to fight to maintain our unique style and taste in a world that would have us conform.
Ralph LaurenRead
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