For me, style is about quality, integrity and timelessness. It is free of trends but always feels fresh and new.
Ralph LaurenRead
When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it's an image that can change, that can evolve. It doesn't reinvent itself every two years.
Interpretation
Brands that resonate with consumers convey strong values and allow for personal expression in style.
In this quote, Ralph Lauren emphasizes that the most memorable and trusted brands are those that stand for specific values and ideals. Fashion is portrayed not just as a transient trend, but as a reflective canvas for individuality, suggesting that while styles may evolve, the core identity of a brand—a symbol of belief and personal expression—remains significant.
In practice
During a fashion seminar, to explain the importance of brand values.
For me, style is about quality, integrity and timelessness. It is free of trends but always feels fresh and new.
It's the kind of clothes that mothers and daughters can wear, in terms of concept... It's not about age. It's about taste, and it's about lifestyle. I believe women of all ages can wear anything.
Fashion is transient, trends come and go. I believe in style, not fashion.
We all get report cards in many different ways, but the real excitement of what you're doing is in the doing of it. It's not what you're gonna get in the end - it's not the final curtain - it's really in the doing it, and loving what you're doing.
My philosophy has always been that I can sell chinos and T-shirts and $5,000 gowns - they just have to be the best of what they are.
We all have to fight to maintain our unique style and taste in a world that would have us conform.
Vogue always did stand for people's lives. I mean, a new dress doesn't get you anywhere; it's the life you're living in the dress, and the sort of life you had lived before, and what you will do in it later.
The little black dress is the true friend...she travels with you...is patient and constant...you go to her when you don't know where else to go and she is ALWAYS reliable and timeless.
Clothes are status signifiers, and no matter how restrained, they always give you subtle symbols of what your values are.
These heels are candy for the feet; they’re for pleasure, not practicality.
Silk does for the body what diamonds do for the hand.
What I think I sell with my clothes is confidence, so hopefully all my dresses, my accessories, are friends to the women. When you open the closet, and your eyes are swollen, and you don't like the way you look, you go to your friends.
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