For me, style is about quality, integrity and timelessness. It is free of trends but always feels fresh and new.
Ralph LaurenRead
When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it's an image that can change, that can evolve. It doesn't reinvent itself every two years.
Interpretation
Brands that resonate with consumers convey strong values and allow for personal expression in style.
In this quote, Ralph Lauren emphasizes that the most memorable and trusted brands are those that stand for specific values and ideals. Fashion is portrayed not just as a transient trend, but as a reflective canvas for individuality, suggesting that while styles may evolve, the core identity of a brand—a symbol of belief and personal expression—remains significant.
In practice
During a fashion seminar, to explain the importance of brand values.
For me, style is about quality, integrity and timelessness. It is free of trends but always feels fresh and new.
It's the kind of clothes that mothers and daughters can wear, in terms of concept... It's not about age. It's about taste, and it's about lifestyle. I believe women of all ages can wear anything.
Fashion is transient, trends come and go. I believe in style, not fashion.
We all get report cards in many different ways, but the real excitement of what you're doing is in the doing of it. It's not what you're gonna get in the end - it's not the final curtain - it's really in the doing it, and loving what you're doing.
My philosophy has always been that I can sell chinos and T-shirts and $5,000 gowns - they just have to be the best of what they are.
We all have to fight to maintain our unique style and taste in a world that would have us conform.
They said pret-a-porter will kill your name, and it saved me
Elegance isn't solely defined by what you wear. It's how you carry yourself, how you speak, what you read.
You should always own a black dress because no one ever remembers a black dress.
Why am I so determined to put the shoulder where it belongs? Women have very round shoulders that push forward slightly; this touches me and I say: 'One must not hide that!' Then someone tells you: 'The shoulder is on the back'. I have never seen women with shoulders on their backs.
For women raised in the '70s, high heels can still carry a stigma; they're associated with being stupid, with just wanting to please a man. Other women find them empowering.
To me, eyewear goes way beyond being a prescription. It's like makeup. It's the most incredible accessory. The shape of a frame or the color of lenses can change your whole appearance.
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