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It's not about what it looks like in the studio or on the runway. It's what it looks like on a real person that matters.
Stella Mccartney
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Interpretation

What this quote means

The essence of clothing lies in how it fits and looks on real people, rather than just in a controlled or idealized setting.

Stella McCartney's quote emphasizes the importance of practicality and reality in fashion. It suggests that the true measure of clothing is not merely its appearance in a studio or on a runway, where settings are often idealized, but rather how it interacts with and enhances a real person's body and individuality. This perspective challenges superficial beauty standards and underscores the need for authenticity in fashion.

Themes

FashionAuthenticityRealnessBeautyIndividuality

In practice

Example use cases

In a fashion show discussion, to highlight the importance of real-world application of designs.

More from Stella Mccartney

I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other.
Stella MccartneyRead
I've had people say to me, 'You'll never sell handbags. You don't work with leather, and leather is luxury.' To me, it's the complete opposite: leather is everywhere - it's so cheap a material; it's so mass produced. Over 50 million animals a year are killed just for fashion. For me, it doesn't have a luxury element to it.
Stella MccartneyRead
I think the moment that I'm very proud of is building a business without using animals. And, hopefully, changing people's perception of how you can do luxury fashion.
Stella MccartneyRead

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