The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
Seth GodinRead
A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
Interpretation
What this quote means
A brand encompasses the perceptions and emotions consumers associate with a product, influencing their purchasing decisions.
Seth Godin's quote emphasizes that a brand is not merely a logo or a product; it is the collective impression formed by consumers based on their experiences, expectations, and relationships with the product or service. These elements contribute to how consumers differentiate between competing offerings, suggesting that successful branding is deeply rooted in emotional connections and memories rather than just tangible attributes.
Themes
BrandConsumerExpectationsRelationshipsMarketing
In practice
Example use cases
In a presentation on marketing strategies, you might quote this to emphasize the importance of building emotional connections with consumers.
More from Seth Godin
All quotes →Not adding value is the same as taking it away.
Seth GodinRead
Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
Seth GodinRead
Living with doubt ... is almost always more profitable than living with certainty. _x000D_ People don't like doubt, so they pay money and give up opportunities to avoid it. _x000D_ Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.
Seth GodinRead
The danger of the Web is that you can go from idea to public announcement in under ten minutes.
Seth GodinRead
Art isn't only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
Seth GodinRead
Similar quotes
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Leo BurnettRead
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David OgilvyRead
When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values, it feels like a betrayal.
Charles DuhiggRead
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Scott D. CookRead
If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
Paul RandRead
Great marketing only makes a bad product fail faster.
David OgilvyRead