Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
Philip KotlerRead
Marketing is becoming a battle based on information than on sales power.
Interpretation
What this quote means
This quote emphasizes the shift in marketing from simply selling products to leveraging information for strategic advantage.
Philip Kotler's quote highlights the evolving nature of marketing in today's world. It stresses that successful marketing is increasingly reliant on data, insights, and information rather than merely the aggressive pursuit of sales. As consumers become more informed, marketers must focus on understanding their audience and providing value through informed strategies, making information a crucial asset in the competitive landscape.
Themes
MarketingInformationSalesStrategyConsumerData
In practice
Example use cases
In a marketing seminar discussing the importance of data-driven decisions.
More from Philip Kotler
All quotes βThe art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
Philip KotlerRead
Marketing is a race without a finishing line
Philip KotlerRead
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Philip KotlerRead
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Philip KotlerRead
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Philip KotlerRead
Similar quotes
You can say the right thing about a product and nobody will listen. Youβve got to say it in such a way that people will feel it in their gut. Because if they donβt feel it, nothing will happen.
William BernbachRead
I do not regard advertising as entertainment or an art form, but as a medium of information.
David OgilvyRead
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Jay BaerRead
Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.
Virginia PostrelRead
A product for everyone rarely reaches much of anyone.
Seth GodinRead
People don't buy drills they buy holes
Zig ZiglarRead