Philip Kotler

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

Marketing is becoming a battle based on information than on sales power.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

Marketing is a race without a finishing line

The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

The best advertising is done by satisfied customers.

Today you have to run faster to stay in place.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

It is more important to do what is strategically right than what is immediately profitable.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

Don’t buy market share. Figure out how to earn it.