Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
Philip KotlerRead
It is more important to do what is strategically right than what is immediately profitable.
Interpretation
Prioritize long-term strategy over short-term gains.
This quote emphasizes the importance of making decisions that align with a strategic vision for the future rather than focusing solely on immediate financial benefits. It suggests that sustainable success often comes from doing what is fundamentally beneficial in the long run, even if it may not yield instant profits.
In practice
In a business meeting to encourage long-term planning.
Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
Marketing is becoming a battle based on information than on sales power.
The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
Marketing is a race without a finishing line
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
You can't live if you don't eat, but you don't live to eat. And neither does business exist primarily to make a profit. It exists to fulfill its purpose, whatever that might be.
All business proceeds on beliefs, or judgments of probabilities, and not on certainties.
Competition should not be for a share of the market-but to expand the market.
I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
Customers should be number 1, Employees number 2, and then only your Shareholders come at number 3.
Customer satisfaction is worthless. Customer loyalty is priceless.
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