Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
Philip KotlerRead
It is more important to do what is strategically right than what is immediately profitable.
Interpretation
Prioritize long-term strategy over short-term gains.
This quote emphasizes the importance of making decisions that align with a strategic vision for the future rather than focusing solely on immediate financial benefits. It suggests that sustainable success often comes from doing what is fundamentally beneficial in the long run, even if it may not yield instant profits.
In practice
In a business meeting to encourage long-term planning.
Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
Marketing is becoming a battle based on information than on sales power.
The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
Marketing is a race without a finishing line
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
I may be a businessman in that I set up and run companies for profit, but when I try to plan ahead and dream up new products and new companies, I'm an idealist.
If I had one dollar left, I'd spend it on PR
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Too often, executive compensation in the U.S. is ridiculously out of line with performance. That won't change, moreover, because the deck is stacked against investors when it comes to the CEO's pay. The upshot is that a mediocre-or-worse CEO - aided by his handpicked VP of human relations and a consultant from the ever-accommodating firm of Ratchet, Ratchet and Bingo - all too often receives gobs of money from an ill-designed compensation arrangement.
I think that business practices would improve immeasurably if they were guided by "feminine" pinciples, qualities like love, care, and intuition.
Zoom does not focus on revenue goals, but rather we have confidence that focusing on the happiness of existing customers and our employees will organically increase growth.
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