Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
Saul BassRead
There's nothing worse that you can do than create an aura about a company that's not substantiated by fact. It's not only ineffective but actually harmful to the company. You can create an image or whatever, but it won't stick.
Interpretation
What this quote means
Misleading representations of a company can damage its reputation and credibility.
Saul Bass emphasizes the importance of authenticity in branding and corporate identity. He warns that creating an image or aura about a company that lacks factual basis can be not only ineffective in attracting customers but also detrimental to the company's overall perception in the marketplace. Genuine attributes and qualities must be the foundation of any corporate image for it to have lasting impact and credibility.
Themes
AuthenticityBrandingReputationCredibilityBusiness
In practice
Example use cases
This quote can be used in a business presentation about the importance of maintaining a truthful company image.
More from Saul Bass
All quotes βIn the course of our daily lives, we're bombarded with a barrage of visual messages, some blatantly aggressive, some subtle. The trick is to find a way to break through without adding to the clutter and the ugliness. We have to be responsible about that.
Saul BassRead
My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
Saul BassRead
I want to make beautiful things, even if nobody cares.
Saul BassRead
Logos are a graphic extension of the internal realities of a company.
Saul BassRead
My work on titles was a marvelous opportunity to learn about filmmaking. I think I touched on just about every aspect of the process, both creative and technical. And I worked with many wonderful people.
Saul BassRead
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