Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
Saul BassRead
Logos are a graphic extension of the internal realities of a company.
Interpretation
Logos represent the essence and identity of a company visually.
Saul Bass highlights the significance of logos as more than mere symbols; they are visual manifestations of a company's core values and identity. A well-designed logo conveys the mission, vision, and culture of a business, serving as an essential element in communicating its essence to the public.
In practice
Using this quote in a branding workshop to emphasize the importance of having a strong logo.
Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
In the course of our daily lives, we're bombarded with a barrage of visual messages, some blatantly aggressive, some subtle. The trick is to find a way to break through without adding to the clutter and the ugliness. We have to be responsible about that.
My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
I want to make beautiful things, even if nobody cares.
My work on titles was a marvelous opportunity to learn about filmmaking. I think I touched on just about every aspect of the process, both creative and technical. And I worked with many wonderful people.
When I provided the disembodied arm as the logo for 'The Man With the Golden Arm,' it was the first time an advertising-publicity campaign was based on a single symbol. Until then film companies used a variety of symbols and photographs to cover all bets. The concept of using one logo was mine and Otto Preminger's.
I thought Star Wars was too wacky for the general public.
It is a great difficulty and a great necessity to have to start with the smallest.
Photographers usually want to photograph facts and things. But I'm interested in the nature of the thing itself. A photograph of someone sleeping tells me nothing about their dream state; a photograph of a corpse tells me nothing about the nature of death. My work is about my life as an event, and I find myself to be very temporal, transient.
One of the best things about directing movies, as opposed to merely writing them, is that there's no confusion about who's to blame: you are.
Space has always been the spiritual dimension of architecture. It is not the physical statement of the structure so much as what it contains that moves us.
Elegance is not the prerogative of those who have just escaped from adolescence, but of those who have already taken possession of their future.
Subscribe for the occasional hand-picked quote. No noise.