Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
Saul BassRead
Logos are a graphic extension of the internal realities of a company.
Interpretation
What this quote means
Logos represent the essence and identity of a company visually.
Saul Bass highlights the significance of logos as more than mere symbols; they are visual manifestations of a company's core values and identity. A well-designed logo conveys the mission, vision, and culture of a business, serving as an essential element in communicating its essence to the public.
Themes
LogoBrandingDesignIdentityCompany
In practice
Example use cases
Using this quote in a branding workshop to emphasize the importance of having a strong logo.
More from Saul Bass
All quotes βIn the course of our daily lives, we're bombarded with a barrage of visual messages, some blatantly aggressive, some subtle. The trick is to find a way to break through without adding to the clutter and the ugliness. We have to be responsible about that.
Saul BassRead
My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
Saul BassRead
I want to make beautiful things, even if nobody cares.
Saul BassRead
My work on titles was a marvelous opportunity to learn about filmmaking. I think I touched on just about every aspect of the process, both creative and technical. And I worked with many wonderful people.
Saul BassRead
When I provided the disembodied arm as the logo for 'The Man With the Golden Arm,' it was the first time an advertising-publicity campaign was based on a single symbol. Until then film companies used a variety of symbols and photographs to cover all bets. The concept of using one logo was mine and Otto Preminger's.
Saul BassRead
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Elegance is not the prerogative of those who have just escaped from adolescence, but of those who have already taken possession of their future.
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