Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
Saul BassRead
In the course of our daily lives, we're bombarded with a barrage of visual messages, some blatantly aggressive, some subtle. The trick is to find a way to break through without adding to the clutter and the ugliness. We have to be responsible about that.
Interpretation
What this quote means
The quote emphasizes the importance of creating meaningful visual communication that cuts through the noise and clutter of everyday life.
Saul Bass highlights the overwhelming number of visual messages we encounter each day, suggesting that amidst this chaos, it is crucial to communicate effectively without contributing to the negativity and clutter. He encourages responsibility in our visual expressions, urging creators to strive for clarity and significance in their work.
Themes
Visual CommunicationResponsibilityCreativityDesignClarity
In practice
Example use cases
In a presentation about effective advertising, this quote serves to remind marketers about the significance of clear messaging.
More from Saul Bass
All quotes →My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
Saul BassRead
I want to make beautiful things, even if nobody cares.
Saul BassRead
Logos are a graphic extension of the internal realities of a company.
Saul BassRead
My work on titles was a marvelous opportunity to learn about filmmaking. I think I touched on just about every aspect of the process, both creative and technical. And I worked with many wonderful people.
Saul BassRead
When I provided the disembodied arm as the logo for 'The Man With the Golden Arm,' it was the first time an advertising-publicity campaign was based on a single symbol. Until then film companies used a variety of symbols and photographs to cover all bets. The concept of using one logo was mine and Otto Preminger's.
Saul BassRead
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