Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
Saul BassRead
In the course of our daily lives, we're bombarded with a barrage of visual messages, some blatantly aggressive, some subtle. The trick is to find a way to break through without adding to the clutter and the ugliness. We have to be responsible about that.
Interpretation
The quote emphasizes the importance of creating meaningful visual communication that cuts through the noise and clutter of everyday life.
Saul Bass highlights the overwhelming number of visual messages we encounter each day, suggesting that amidst this chaos, it is crucial to communicate effectively without contributing to the negativity and clutter. He encourages responsibility in our visual expressions, urging creators to strive for clarity and significance in their work.
In practice
In a presentation about effective advertising, this quote serves to remind marketers about the significance of clear messaging.
Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
I want to make beautiful things, even if nobody cares.
Logos are a graphic extension of the internal realities of a company.
My work on titles was a marvelous opportunity to learn about filmmaking. I think I touched on just about every aspect of the process, both creative and technical. And I worked with many wonderful people.
When I provided the disembodied arm as the logo for 'The Man With the Golden Arm,' it was the first time an advertising-publicity campaign was based on a single symbol. Until then film companies used a variety of symbols and photographs to cover all bets. The concept of using one logo was mine and Otto Preminger's.
The beauty of jazz is that it can accommodate all styles. You can take jazz and put rock in it, and it's still jazz.
There are thousands of ragas, and they are all connected with different times of the day, like sunrise or night or sunset. It is all based on 72 of what we call 'mela' or scales. And we have principally nine moods, ranging from peacefulness to praying, or the feeling of emptiness you get by sitting by the ocean.
I am performing this role of the artist and this role of the 'negress' coming into a white-box institution. It's kind of a self-appointed role: the self-designated negress.
Etretat is becoming more and more amazing. Now is the real moment: the beach with all its fine boats; it is superb, and I am enraged not to be more skillful in rendering all this. I would need two hands and hundreds of canvases.
The theater has to impose itself on the public, and not the public on the theater... The word "Art" should be written everywhere, in the auditorium and in the dressing rooms, before the word "Business" gets written there.
I am big. It's the pictures that got small.
Subscribe for the occasional hand-picked quote. No noise.