Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
Saul BassRead
I want to make beautiful things, even if nobody cares.
Interpretation
The quote expresses a desire to create art for its own sake, regardless of public appreciation or validation.
Saul Bass emphasizes the intrinsic value of creating beauty through art, suggesting that the process and personal fulfillment of making beautiful things are more important than whether or not they receive recognition or appreciation from others. This perspective highlights the significance of artistic expression as a means of self-actualization and personal joy, rather than a pursuit for external validation.
In practice
This quote could be used in an art class to inspire students to focus on their creative process rather than external validation.
Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
In the course of our daily lives, we're bombarded with a barrage of visual messages, some blatantly aggressive, some subtle. The trick is to find a way to break through without adding to the clutter and the ugliness. We have to be responsible about that.
My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
Logos are a graphic extension of the internal realities of a company.
My work on titles was a marvelous opportunity to learn about filmmaking. I think I touched on just about every aspect of the process, both creative and technical. And I worked with many wonderful people.
When I provided the disembodied arm as the logo for 'The Man With the Golden Arm,' it was the first time an advertising-publicity campaign was based on a single symbol. Until then film companies used a variety of symbols and photographs to cover all bets. The concept of using one logo was mine and Otto Preminger's.
When I made my first film, I think the thing was probably helped me the most was that it was such an unusual thing to do in the early 50s for someone who actually go and make a film. People thought it was impossible. It really is terribly easy. All anybody needs is a camera, a tape recorder, and some imagination.
The first time I started choreographing was in the dark, in my living room, with the lights completely out, to some popular music on the radio. I put the radio on full blast and I started moving. I didn't know what it looked like. I didn't want to see it... I had to start in the dark.
Art creates an incomparable and unique effect, and, having done so, passes on to other things. Nature, upon the other hand, forgetting that that imitation can be made the sincerest form of insult, keeps on repeating this effect until we all become absolutely wearied of it.
What we [writers] do might be done in solitude and with great desperation, but it tends to produce exactly the opposite. It tends to produce community and in many people hope and joy.
Literature is a luxury; fiction is a necessity.
The room is the beginning of architecture.
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