Marketing is too important to be left to the marketing department.
David PackardRead
A company has a greater responsibility than making money for its stockholders. We have a responsibility to our employees to recognize their dignity as human beings.
Interpretation
A company should prioritize the well-being of its employees alongside profits.
David Packard emphasizes the idea that corporations have a moral obligation that extends beyond merely generating profit for shareholders. This responsibility entails recognizing and respecting the dignity and humanity of employees, suggesting that a companyβs success should be measured not only in financial terms but also by the ethical treatment of its workforce.
In practice
During a company meeting to discuss corporate values and ethics.
Marketing is too important to be left to the marketing department.
At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.
When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.
Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.
Customer service shouldn't just be A department, it should be the entire company.
If you go to a venture firm, what you're doing is you're buying money from them in exchange for equity. They have a commodity that they're selling and they have to differentiate themselves.
What makes us so often discontented with those who transact business for us is that they almost always abandon the interest of their friends for the interest of the business, because they wish to have the honor of succeeding in that which they have undertaken.
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