Marketing is too important to be left to the marketing department.
David PackardRead
A company has a greater responsibility than making money for its stockholders. We have a responsibility to our employees to recognize their dignity as human beings.
Interpretation
A company should prioritize the well-being of its employees alongside profits.
David Packard emphasizes the idea that corporations have a moral obligation that extends beyond merely generating profit for shareholders. This responsibility entails recognizing and respecting the dignity and humanity of employees, suggesting that a companyβs success should be measured not only in financial terms but also by the ethical treatment of its workforce.
In practice
During a company meeting to discuss corporate values and ethics.
Marketing is too important to be left to the marketing department.
To make a pleasant and friendly impression is not alone good manners, but equally good business.
Positive and engaged brains are a company's greatest assets. More than time and even more than productivity, people must be happy.
Businesses fail when they over-invest in what is at the expense of what could be.
When we first started our internet company, 'China Pages', in 1995, and we were just making home pages for a lot of Chinese companies. We went to the big owners, the big companies, and they didn't want to do it. We go to state-owned companies, and they didn't want to do it. Only the small and medium companies really want to do it.
If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed.
Intrinsic value can be defined simply: It is the discounted value of the cash that can be taken out of a business during its remaining life.
Subscribe for the occasional hand-picked quote. No noise.