Marketing is too important to be left to the marketing department.
David PackardRead
A company has a greater responsibility than making money for its stockholders. We have a responsibility to our employees to recognize their dignity as human beings.
Interpretation
A company should prioritize the well-being of its employees alongside profits.
David Packard emphasizes the idea that corporations have a moral obligation that extends beyond merely generating profit for shareholders. This responsibility entails recognizing and respecting the dignity and humanity of employees, suggesting that a companyβs success should be measured not only in financial terms but also by the ethical treatment of its workforce.
In practice
During a company meeting to discuss corporate values and ethics.
Marketing is too important to be left to the marketing department.
The extravagance of any corporate office is directly proportional to management's reluctance to reward the shareholders.
You say: "I'm a blue sky thinker." Investor thinks: "You have no business model, and you don't know how to ship."
The intersection of psychology and business is typically seen as being as congested, stressful, and emotionally barren as a peak commute traffic day on the L.A. freeways. But, thankfully, we live in an era in which neuroscientists are teaching us about the malleability of our brain and the emotionally contagious nature of our workplaces.
My model for business is The Beatles: They were four guys that kept each others' negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts.
In the final analysis, finding a way to do clean business and not to pay bribes actually improves your bottom line.
If I had one dollar left, I'd spend it on PR
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