A company has a greater responsibility than making money for its stockholders. We have a responsibility to our employees to recognize their dignity as human beings.
David PackardRead
Marketing is too important to be left to the marketing department.
Interpretation
Marketing should be a priority for everyone in a company, not just a dedicated team.
This quote by David Packard emphasizes the vital role that marketing plays within an organization, suggesting that it should not be confined solely to the marketing department. Instead, every member of the company should recognize the importance of marketing and contribute to creating a cohesive brand message and customer experience, as it impacts the entire business's success and reputation.
In practice
This quote is perfect for a team meeting to inspire collaboration across different departments.
A company has a greater responsibility than making money for its stockholders. We have a responsibility to our employees to recognize their dignity as human beings.
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
I think I've realized that business and being polite [don't] match. You can be fair, but me being polite was not me being fair to myself.
The greatest change in corporate culture - and the way business is being conducted - may be the accelerated growth of relationships based... on partnership.
The reason why it is so difficult for existing firms to capitalize on disruptive innovations is that their processes and their business model that make them good at the existing business actually make them bad at competing for the disruption.
To escape the curse of commoditization, a company has to be a game-changer, and that requires employees who are proactive, inventive and zealous.
Customer satisfaction is worthless. Customer loyalty is priceless.
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