A company has a greater responsibility than making money for its stockholders. We have a responsibility to our employees to recognize their dignity as human beings.
David PackardRead
Marketing is too important to be left to the marketing department.
Interpretation
Marketing should be a priority for everyone in a company, not just a dedicated team.
This quote by David Packard emphasizes the vital role that marketing plays within an organization, suggesting that it should not be confined solely to the marketing department. Instead, every member of the company should recognize the importance of marketing and contribute to creating a cohesive brand message and customer experience, as it impacts the entire business's success and reputation.
In practice
This quote is perfect for a team meeting to inspire collaboration across different departments.
A company has a greater responsibility than making money for its stockholders. We have a responsibility to our employees to recognize their dignity as human beings.
The lesson for businesses is you are dealing with real people. Those are your customers, those are your employees, those are your bosses, and the better you understand how real people tick, the more successfully you will be able to accomplish your goals.
If you aren't committed to diversity of thought, you have no business launching a startup.
Goodwill is the only asset that competition cannot undersell or destroy.
What business strategy is all about-what distinguishes it from all other kinds of business planning-is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors.
To escape the curse of commoditization, a company has to be a game-changer, and that requires employees who are proactive, inventive and zealous.
Business plans are the tool existing companies use for execution. They are the wrong tool to search for a business model.
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