QuoteProject
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Philip Kotler
ShareWTF𝕏

Interpretation

What this quote means

Marketing focuses on creating real value for customers rather than just selling products cleverly.

Philip Kotler emphasizes that true marketing goes beyond mere tactics for selling products; it involves understanding and delivering real value to customers. Rather than finding clever ways to market a product, effective marketing is rooted in the genuine needs and desires of consumers, aiming to enhance their experience and satisfaction.

Themes

MarketingValueCustomerBusinessSelling

In practice

Example use cases

In a business seminar focused on customer relationships.

More from Philip Kotler

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
Philip KotlerRead
Marketing is becoming a battle based on information than on sales power.
Philip KotlerRead
The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
Philip KotlerRead
Marketing is a race without a finishing line
Philip KotlerRead
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Philip KotlerRead
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Philip KotlerRead

Similar quotes

Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. WilliamsRead
You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.
William BernbachRead
Great marketing only makes a bad product fail faster.
David OgilvyRead
Advertising has always been the 'head boy' of the communications industry, but not anymore. Now the rest - creative, digital, and media - is just as important.
Richard EdelmanRead
Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.
Richard BransonRead
What you say in advertising is more important than how you say it.
David OgilvyRead

A little wisdom, now and then

Subscribe for the occasional hand-picked quote. No noise.