The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David OgilvyRead
The more informative your advertising, the more persuasive it will be.
Interpretation
What this quote means
Effective advertising relies on providing valuable information to appeal to consumers.
David Ogilvy, a renowned advertising tycoon, emphasizes that the effectiveness of advertising lies in its ability to inform. The more useful and informative the content of your ads is, the more likely it is to persuade potential customers to take action, fostering engagement and conversion in marketing efforts.
Themes
AdvertisingPersuasionInformationMarketingConsumer
In practice
Example use cases
In a marketing seminar discussing the importance of content in advertising.
More from David Ogilvy
All quotes βOur business is infested with idiots who try to impress by using pretentious jargon.
David OgilvyRead
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
David OgilvyRead
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David OgilvyRead
The best ideas come as jokes. Make your thinking as funny as possible.
David OgilvyRead
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
David OgilvyRead
Similar quotes
If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
Paul RandRead
Marketing is a race without a finishing line
Philip KotlerRead
Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it.
Stephen KingRead
Content is king, but marketing is queen, and runs the household.
Gary VaynerchukRead
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
William BernbachRead
When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values, it feels like a betrayal.
Charles DuhiggRead