If you learn from defeat, you haven't really lost.
People don't buy drills they buy holes
Interpretation
What this quote means
This quote emphasizes that customers seek the end result, not the tools used to achieve it.
Zig Ziglar's quote highlights a crucial principle in marketing and sales: consumers are primarily interested in the solutions and outcomes that products provide, rather than the products themselves. In this case, the focus is on the 'holes' that represent the benefits or results they desire, rather than the 'drills' that are merely the means to an end. This perspective encourages businesses to prioritize customer needs and the value their products deliver.
Themes
In practice
Example use cases
In a sales presentation, one might say, 'Remember, people don't buy drills; they buy holes, so let's discuss how our product meets that need.'
More from Zig Ziglar
All quotes βI read for the 'ah-ha's,' the information that makes a light bulb go off in my mind. I want to put information in my mind that is going to be the most beneficial to me, my family and my fellow man - financially, morally, spiritually, and emotionally.
You cannot rise about your words. A lot of people use foul, pornographic, filthy, language and you SEE, all of those words paint pictures and they reveal the internal thinking of the person on the inside. YOU cannot RISE (forward, onward upward) above your words.
Hope is the foundational quality of all change, and encouragement is the fuel which keeps hope alive.
Setting goals helps bring your future into your present and the present is the only time we can take action.
Happiness is the ability to move forward, knowing the future will be better than the past.
Similar quotes
Between two products equal in price, function and quality, the one with the most attractive exterior will win.
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
Advertising nourishes the consuming power of men.
Between two products equal in price, function and quality, the better looking will outsell the other.
We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.