QuoteProject
Between two products equal in price, function and quality, the better looking will outsell the other.
Raymond Loewy
ShareWTF𝕏

Interpretation

What this quote means

Aesthetic appeal significantly influences consumer choice when products are comparable in other aspects.

Raymond Loewy's quote highlights the importance of visual appeal in marketing and consumer behavior. When two products are identical in terms of price, functionality, and quality, it is often the one that is more visually attractive that tends to sell better. This emphasizes the notion that appearances can have a profound effect on consumer perception and decision-making, suggesting that businesses should pay attention to design and aesthetics to capture the attention of their target audience.

Themes

AestheticsDesignMarketingConsumer BehaviorVisual Appeal

In practice

Example use cases

Using this quote during a marketing presentation to emphasize the significance of product design.

More from Raymond Loewy

The world is filled with archaic objects - mailboxes which look like alarm boxes, banks which look like places to break out of rather than places to enter.
Raymond LoewyRead
Between two products equal in price, function and quality, the one with the most attractive exterior will win.
Raymond LoewyRead
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.
Raymond LoewyRead
The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.
Raymond LoewyRead

Similar quotes

In advertising, not to be different is virtually suicidal.
William BernbachRead
People can see themselves in a story much easier than they can see themselves in a hypothetical situation that a brand might present to them. So telling stories to build a relationship with your audience is usually far more effective than other methods of marketing or publicity.
Lewis HowesRead
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Leo BurnettRead
Great marketing only makes a bad product fail faster.
David OgilvyRead
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David OgilvyRead
Marketing is a race without a finishing line
Philip KotlerRead

A little wisdom, now and then

Subscribe for the occasional hand-picked quote. No noise.