The world is filled with archaic objects - mailboxes which look like alarm boxes, banks which look like places to break out of rather than places to enter.
Raymond LoewyRead
Between two products equal in price, function and quality, the better looking will outsell the other.
Interpretation
What this quote means
Aesthetic appeal significantly influences consumer choice when products are comparable in other aspects.
Raymond Loewy's quote highlights the importance of visual appeal in marketing and consumer behavior. When two products are identical in terms of price, functionality, and quality, it is often the one that is more visually attractive that tends to sell better. This emphasizes the notion that appearances can have a profound effect on consumer perception and decision-making, suggesting that businesses should pay attention to design and aesthetics to capture the attention of their target audience.
Themes
AestheticsDesignMarketingConsumer BehaviorVisual Appeal
In practice
Example use cases
Using this quote during a marketing presentation to emphasize the significance of product design.
More from Raymond Loewy
All quotes βBetween two products equal in price, function and quality, the one with the most attractive exterior will win.
Raymond LoewyRead
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.
Raymond LoewyRead
The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.
Raymond LoewyRead
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