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Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.
Raymond Loewy
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Interpretation

What this quote means

Good design creates a balance between user satisfaction, manufacturer profit, and aesthetic appreciation.

Raymond Loewy's quote emphasizes the importance of good design in achieving harmony among various stakeholders. It suggests that effective design should not only satisfy the end user, ensuring their happiness, but also be profitable for the manufacturer and aesthetically pleasing to those who appreciate art and beauty. This balance is crucial for the success of any product or endeavor.

Themes

DesignUser ExperienceSatisfactionAestheticsBalance

In practice

Example use cases

In a presentation about product development, one can use this quote to highlight the importance of user-centered design.

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Between two products equal in price, function and quality, the one with the most attractive exterior will win.
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Between two products equal in price, function and quality, the better looking will outsell the other.
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The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.
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