Between two products equal in price, function and quality, the one with the most attractive exterior will win.
Raymond LoewyRead
The world is filled with archaic objects - mailboxes which look like alarm boxes, banks which look like places to break out of rather than places to enter.
Interpretation
What this quote means
The quote highlights how outdated designs can distort our perception of objects and spaces.
Raymond Loewy reflects on the irony of modern design by pointing out that many familiar objects in our environment, like mailboxes and banks, can evoke unintended associations due to their outdated or confusing designs. This suggests the importance of good design in creating functional and inviting spaces while also emphasizing how perceptions can be influenced by visual cues.
Themes
DesignPerceptionModernObjectsEnvironment
In practice
Example use cases
In a talk about urban planning, this quote could be used to discuss the aesthetic improvements needed in public spaces.
More from Raymond Loewy
All quotes βGood design keeps the user happy, the manufacturer in the black and the aesthete unoffended.
Raymond LoewyRead
Between two products equal in price, function and quality, the better looking will outsell the other.
Raymond LoewyRead
The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.
Raymond LoewyRead
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