A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
Guy KawasakiRead
If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
Interpretation
What this quote means
The effectiveness of marketing techniques depends on the balance of financial resources and intellectual strategies.
This quote by Guy Kawasaki highlights the importance of aligning marketing strategies with available resources. It suggests that those with substantial financial resources should invest in outbound marketing to reach potential customers broadly, whereas those with fewer financial resources but greater intellectual capabilities should leverage inbound marketing, utilizing their insights to attract customers organically. This emphasizes the need for strategy in marketing approaches based on individual circumstances.
Themes
MarketingOutboundInboundStrategyResources
In practice
Example use cases
In a business seminar discussing marketing strategies where options are being evaluated.
More from Guy Kawasaki
All quotes →Here's what you should say [to an investor]: 'this is what my company does' It's that simple. What you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. They can't fantasize if they don't know what you do.
Guy KawasakiRead
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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• People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.
Guy KawasakiRead
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