Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table
Claude C. HopkinsRead
Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader
Interpretation
What this quote means
Engage your audience effectively; they are already interested in what you offer.
This quote emphasizes the importance of recognizing the interest of the audience in advertising. Claude C. Hopkins points out that anyone who reads your advertisement has shown a willingness to engage with your message, and it is crucial to capture their attention and deliver your best content. Losing their interest at this stage could mean they may never return, highlighting the necessity of making a strong impact.
Themes
AdvertisingAudienceEngagementAttentionMarketing
In practice
Example use cases
In a marketing workshop, to illustrate the importance of understanding your audience.
More from Claude C. Hopkins
All quotes →On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick
Claude C. HopkinsRead
Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause
Claude C. HopkinsRead
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