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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
Guy Kawasaki
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Interpretation

What this quote means

The quote emphasizes the importance of having both knowledge and competence to build trust and influence others.

In this quote, Guy Kawasaki reflects on the synergy between knowledge and competence in fostering trust and enchantment in interpersonal relationships. It suggests that possessing both qualities not only enhances one's effectiveness but also creates a refreshing and positive impact on others, making them more likely to be inspired and influenced by you.

Themes

KnowledgeCompetenceTrustInfluenceEnchantment

In practice

Example use cases

In a leadership seminar, to highlight the importance of skills in building trust.

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A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
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Here's what you should say [to an investor]: 'this is what my company does' It's that simple. What you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. They can't fantasize if they don't know what you do.
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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• People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.
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You say: "I'm a blue sky thinker." Investor thinks: "You have no business model, and you don't know how to ship."
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