A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
Guy KawasakiRead
You say: "I'm a blue sky thinker." Investor thinks: "You have no business model, and you don't know how to ship."
Interpretation
Creative ideas need practical plans to be successful.
This quote by Guy Kawasaki highlights the contrast between having visionary ideas and the necessity of grounding those ideas in practical business models. It suggests that while being a 'blue sky thinker'—someone who thinks creatively and innovatively—is important, it must be paired with a solid understanding of business operations and execution to turn ideas into reality.
In practice
During a business meeting, when discussing innovative ideas, you can say this quote to emphasize the need for practical plans.
A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
Here's what you should say [to an investor]: 'this is what my company does' It's that simple. What you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. They can't fantasize if they don't know what you do.
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
• People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.
My own view is that every company requires a long-term view.
No young kid growing up dreams of someday becoming a businessman. He wants to be a fireman, a sponsored athlete or a forest ranger The Lee Iacoccas, Donald Trumps, and Jack Welchs of the business world are heroes to no one except other businessmen with similar values.
There's a fundamental distinction between strategy and operational effectiveness.
A company shouldn't get addicted to being shiny, because shiny doesn't last.
Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.
Big companies have trouble with innovation. Innovation is about bad ideas, or ideas that look like bad ideas. That's the fundamental thing.
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