A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
Guy KawasakiRead
You say: "I'm a blue sky thinker." Investor thinks: "You have no business model, and you don't know how to ship."
Interpretation
Creative ideas need practical plans to be successful.
This quote by Guy Kawasaki highlights the contrast between having visionary ideas and the necessity of grounding those ideas in practical business models. It suggests that while being a 'blue sky thinker'—someone who thinks creatively and innovatively—is important, it must be paired with a solid understanding of business operations and execution to turn ideas into reality.
In practice
During a business meeting, when discussing innovative ideas, you can say this quote to emphasize the need for practical plans.
A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
Here's what you should say [to an investor]: 'this is what my company does' It's that simple. What you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. They can't fantasize if they don't know what you do.
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
• People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.
I love business. I love helping urban communities grow. I love putting people to work of color. I love making sure - like right now the whole mortgage crisis, I want to help people get back into their homes.
The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.
You have family-owned businesses that have been around for 500 years. You cannot name a corporation that survives intact for even a few decades.
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
There's nothing worse that you can do than create an aura about a company that's not substantiated by fact. It's not only ineffective but actually harmful to the company. You can create an image or whatever, but it won't stick.
Accounting is the language of business.
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