There is no single right answer or path forward, but there is one right way to frame the problem.
Clayton M. ChristensenRead
If you develop a product that gets what the customer is trying to get done, you don't have to advertise; people will just pull it into their lives.
Interpretation
Creating a valuable product eliminates the need for advertising as customers will naturally adopt it.
This quote by Clayton M. Christensen emphasizes the importance of understanding customer needs in product development. When a product effectively addresses what customers are trying to achieve, it becomes so integral to their lives that they will seek it out willingly, making traditional advertising unnecessary.
In practice
In a business presentation to illustrate the importance of customer-centric product development.
There is no single right answer or path forward, but there is one right way to frame the problem.
Understanding motivation is one of the most important things we can do in our lives, because it has such a bearing on why we do the things we do and whether we enjoy them or not.
Companies, in fact, are specifically organized to under-invest in disruptive innovations! This is one reason why we often suggest that companies set up separate teams or groups to commercialize disruptive innovations. When disruptive innovations have to fight with other innovations for resources, they tend to lose out.
There is no evidence that success in business will make us happy people or allow us to have happy families.
By definition, big data cannot yield complicated descriptions of causality. Especially in healthcare. Almost all of our diseases occur in the intersections of systems in the body.
The breakthrough innovations come when the tension is greatest and the resources are most limited. That's when people are actually a lot more open to rethinking the fundamental way they do business.
People are the core of every business. Businesses are based on relationships, and relationships are based on people. I would go to an average restaurant run by amazing people over an outstanding restaurant run by awful people.
It is difficult, but not impossible, to conduct strictly honest business.
Not adding value is the same as taking it away.
Investment banking is not a business; it is a personal service where bankers work hand in hand with their clients. And it is a service that must not simply be about making bigger and bigger deals that reap rewards for only a small group of executives.
It turns out that people - in every country in the world, there's a segment of buyer that wants the best product and the best experience. And that's what we're about providing.
If I only had two dollars left I would spend one dollar on PR.
Subscribe for the occasional hand-picked quote. No noise.