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Here's what you should say [to an investor]: 'this is what my company does' It's that simple. What you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. They can't fantasize if they don't know what you do.
Guy Kawasaki
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Interpretation

What this quote means

Clearly communicating your business model is essential to attracting investment.

In this quote, Guy Kawasaki emphasizes the importance of simplicity and clarity when presenting a business to potential investors. He argues that investors need a clear understanding of what a company does in order to envision its success and profitability, which is crucial for garnering their interest and support.

Themes

InvestorsBusinessClaritySuccessCommunication

In practice

Example use cases

A startup pitch at a venture capital meeting.

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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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You say: "I'm a blue sky thinker." Investor thinks: "You have no business model, and you don't know how to ship."
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Quote by Guy Kawasaki | QuoteProject