A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
Guy KawasakiRead
Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
Interpretation
What this quote means
Enchantment in sales involves genuinely caring for others and inspiring them to improve their lives.
This quote by Guy Kawasaki emphasizes that true enchantment in sales is not merely about closing deals but about genuinely influencing and inspiring people to improve their situations. It highlights the importance of empathy and understanding the needs of others, ensuring that sales are aligned with their best interests rather than just the seller's profit. Enchantment creates a deeper connection and facilitates meaningful change.
Themes
EnchantmentSalesMotivationInfluenceEmpathy
In practice
Example use cases
A motivational speaker uses this quote to inspire sales teams to prioritize customer needs.
More from Guy Kawasaki
All quotes →Here's what you should say [to an investor]: 'this is what my company does' It's that simple. What you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. They can't fantasize if they don't know what you do.
Guy KawasakiRead
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
Guy KawasakiRead
At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
Guy KawasakiRead
• People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.
Guy KawasakiRead
You say: "I'm a blue sky thinker." Investor thinks: "You have no business model, and you don't know how to ship."
Guy KawasakiRead
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