A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
Guy KawasakiRead
Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
Interpretation
Enchantment in sales involves genuinely caring for others and inspiring them to improve their lives.
This quote by Guy Kawasaki emphasizes that true enchantment in sales is not merely about closing deals but about genuinely influencing and inspiring people to improve their situations. It highlights the importance of empathy and understanding the needs of others, ensuring that sales are aligned with their best interests rather than just the seller's profit. Enchantment creates a deeper connection and facilitates meaningful change.
In practice
A motivational speaker uses this quote to inspire sales teams to prioritize customer needs.
A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
Here's what you should say [to an investor]: 'this is what my company does' It's that simple. What you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. They can't fantasize if they don't know what you do.
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
• People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.
You say: "I'm a blue sky thinker." Investor thinks: "You have no business model, and you don't know how to ship."
You can't ask for what you want unless you know what it is. A lot of people don't know what they want or they want much less than they deserve. First you have figure out what you want. Second, you have to decide that you deserve it. Third, you have to believe you can get it. And, fourth, you have to have the guts to ask for it
The separation of talent and skill is one of the largest misconceptions in modern society. Talent is something you born with, but skill can only be attained through Hours and Hours of hard work perfecting your talent as a craft. Which is why Talent will fail you without skill.
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
I don't like to lose, and that isn't so much because it is just a football game, but because defeat means the failure to reach your objective.
I'm a little bit of an eternal optimist. People always say to me, 'If you go do this and it fails, what are you going to do?' I don't care. I'm going to give it my best shot. That's what I'm going to do. If it doesn't work, it doesn't work. And I'll try again.
I have a theory and I really believe it. I think your worst weakness can become your greatest single strength.
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