Design is not just what it looks like and feels like. Design is how it works.
Interpretation
Design encompasses both aesthetics and functionality.
Steve Jobs emphasizes that design should not be limited to visual appeal; it should also prioritize usability and functionality. This perspective encourages designers to consider how users interact with products, highlighting the importance of creating intuitive and effective designs that enhance user experience.
In practice
This quote can be used in a design presentation to emphasize the importance of functionality in design.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
It's a pity that if someone who has a really profoundly potent art to share chooses not to or doesn't fit into this very thin slice of what's desirable and marketable, chances are the public will never get a chance to hear what they're doing.
They teach you there's a boundary line to music. But, man, there's no boundary line to art.
In art there are only fast or slow developments. Essentially it is a matter of evolution, not revolution.
Novels attempt to render human experience; that's really all they are. They are meant to convey empathy for the character.
Poverty is the discoverer of all the arts.
Zaandam has enough to paint for a lifetime.
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