Design is not just what it looks like and feels like. Design is how it works.
Interpretation
Design encompasses both aesthetics and functionality.
Steve Jobs emphasizes that design should not be limited to visual appeal; it should also prioritize usability and functionality. This perspective encourages designers to consider how users interact with products, highlighting the importance of creating intuitive and effective designs that enhance user experience.
In practice
This quote can be used in a design presentation to emphasize the importance of functionality in design.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
On the whole, actors shout when they don't know what they're doing, trying to make an impact.
Oh, I'm impressed with Lorraine Hansberry. She was a genius at whose feet I could sit.
I wanted pretty pictures of older women - women who are trying too hard but succeeding - pulling off an extreme look. What I didn't know would creep into the portraits was a vulnerability behind the strong facade that most of them wear.
I think of myself as a serious professor who, during the weekend, writes novels.
Through music I either tame my demons or unleash them and allow them to be what they are. I don't want the music to be about provocation, I want the music to bring you to a place where you feel at home
You have to be free to play around with the notion that day might be night, love might be hate; nothing can be too sacred for the imagination to turn into its opposite or to call experimentally by another name. For writing is re-naming.
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