The ability to take another perspective has become one of the keys to both sales and non-sales selling. And the social science research on perspective-taking yields some important lessons for all of us.
Interpretation
Understanding different perspectives is crucial for effective communication and influence.
This quote emphasizes the significance of perspective-taking in both sales and everyday interactions. It suggests that by understanding and considering others' viewpoints, individuals can enhance their ability to persuade and connect with people, underscoring the role of empathy in communication and social interactions.
In practice
In a sales meeting, I reminded my team that understanding the client's perspective can lead to better service and increased sales.
While complying can be an effective strategy for physical survival, it's a lousy one for personal fulfillment. Living a satisfying life requires more than simply meeting the demands of those in control. Yet in our offices and our classrooms we have way too much compliance and way too little engagement. The former might get you through the day, but only the latter will get you through the night.
Succeeding makes us feel good. But beating someone else makes us feel really good. Comparing ourselves to others and coming out on top creates a sense of entitlement. And when we feel entitled, we cheat more because, of course, the rules don't apply to awesome people like us.
When we make progress and get better at something, it is inherently motivating. In order for people to make progress, they have to get feedback and information on how they're doing.
We have this myth that extroverts are better salespeople. As a result, extroverts are more likely to enter sales; extroverts are more likely to get promoted in sales jobs. But if you look at the correlation between extroversion and actual sales performance - that is, how many times the cash register actually rings - the correlation's almost zero.
Too many people hold a very narrow view of what motivates us. They believe that the only way to get us moving is with the jab of a stick or the promise of a carrot. But if you look at over 50 years of research on motivation, or simply scrutinize your own behavior, it's pretty clear human beings are more complicated than that.
Greatness and nearsightedness are incompatible. Meaningful achievement depends on lifting one's sights and pushing toward the horizon.
The one who confidently looks forward to an eternal reward for his efforts in mortality is constantly sustained through his deepest trials. When he is disappointed in love, he does not commit suicide. When loved ones die, he doesn’t despair; when he loses a coveted contest, he doesn’t falter; when war and destruction dissipate his future, he doesn’t sink into a depression. He lives above his world and never loses sight of the goal of his salvation.
Not knowing everything is all that makes it OK, sometimes.
Words can never adequately convey the incredible impact of our attitudes toward life. The longer I live the more convinced I become that life is 10 percent what happens to us and 90 percent how we respond to it.
Each of us is meant to have a character all our own, to be what no other can exactly be, and do what no other can exactly do.
In sorrow, pretend to be fearless. In happiness, tremble.
Your desintation is a life of meaning, fulfillment, creativity and joy. A life free of fears, obsessions, compulsions, and addictions, without the insecurities others activates so easily and the torments they create in you. WHen you resist your [life] experiences, you resist the guidance they offer. Anger, resentment jealousy and fear each show you in their own way what you need to change inside yourself in order to reach your destination. Are you listening?
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