I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compete to design your logo?
Part of maturing as a designer is discovering what you're good at. - Michael Bierut
Part of maturing as a designer is discovering what you're good at.
- Michael Bierut
The problem contains the solution. - Michael Bierut
The problem contains the solution.
The truth about logos is that they are not that hard to do. - Michael Bierut
The truth about logos is that they are not that hard to do.
Simplicity, wit, and good typography. - Michael Bierut
Simplicity, wit, and good typography.
If typography is calling attention to itself, it's taking that attention away from what the words are saying. - Michael Bierut
If typography is calling attention to itself, it's taking that attention away from what the words are saying.
Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the word… - Michael Bierut
Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the word…
Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith. - Michael Bierut
Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.
Graphic design is the fiction that anticipates the fact. - Michael Bierut
Graphic design is the fiction that anticipates the fact.
BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE. - Michael Bierut
BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.
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