History had been man's effort to accomodate himself to what he could not do. Amereican history in the 20th century would, more than ever before, test man's ability to accomodate himself to all the new things he could do.
Daniel J. BoorstinRead
We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
Interpretation
Advertisements reveal our hidden desires and cravings for products we didn’t initially realize we wanted.
In this quote, Daniel J. Boorstin suggests that advertisements play a crucial role in identifying and amplifying our desires. It implies that through marketing, companies reveal not only products but also the underlying wants and needs of consumers, often awakening long-buried cravings that we may not have consciously recognized.
In practice
A marketing presentation on how to tap into consumer desires effectively.
History had been man's effort to accomodate himself to what he could not do. Amereican history in the 20th century would, more than ever before, test man's ability to accomodate himself to all the new things he could do.
The most promising words ever written on the maps of human knowledge are terra incognita, unknown territory.
Freedom means the opportunity to be what we never thought we would be.
Human models are more vivid and more persuasive than explicit moral commands.
Knowledge is not simply another commodity. On the contrary. Knowledge is never used up. It increases by diffusion and grows by dispersion.
We need not be theologians to see that we have shifted responsibility for making the world interesting from God to the newspaperman.
When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values, it feels like a betrayal.
Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.
Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it.
Content is king, but marketing is queen, and runs the household.
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Subscribe for the occasional hand-picked quote. No noise.