If American industry continues to sow contempt for the consumer, it will reap contempt from the consumer.

- Betty Furness

The consumer game is tougher than pro football and more conniving than chess. One side [industry] invents the rules and the other side [consumers] is…

- Betty Furness

If consumers are asked to make greater sacrifices than industry, this country is going to have its greatest shortage of all -- a shortage of consumer…

- Betty Furness

There is now more pressure on consumers than there has ever been and it is not sustainable.

- Betty Furness