Start small and with your own money.

- Alan Sugar

If you enjoy what you do, don't be afraid of expressing your enthusiasm. Enjoyment is infectious.

- Alan Sugar

Above all, in order to gain respect, you need to be true to yourself. There is no point in trying to be brutal if it's not in your nature; there is n…

- Alan Sugar

An entrepreneur is not what you call yourself, it's what someone calls you in recognition of what you've achieved. I call Richard Branson an entrepre…

- Alan Sugar

Success comes more quickly to the entrepreneur that follows his instincts rather than following the progress of his competitors.

- Alan Sugar

Don't try to blame the rest of the world. The blame only lies with you. Recognize that immediately.

- Alan Sugar

Effective leadership is about earning respect, and it's also about personality and charisma

- Alan Sugar

I am not looking for a friend; if I want a friend I'd buy a dog.

- Alan Sugar

There are two fools in every marketplace; one asks too little, one asks too much.

- Alan Sugar