Pixar films are not realistic. They are believable for the worlds we are creating.

Everything I do and everything Pixar does is based on a simple rule: Quality is the best business plan, period.

You know, going to the movies has always been recession-proof. It's fairly cheap entertainment; it's classic escapism.

At Pixar, good ideas may be cut from a film, but they are never forgotten.

If you're sitting in your minivan, playing your computer animated films for your children in the back seat, is it the animation that's entertaining you as you drive and listen? No, it's the storytelling. That's why we put so much importance on story. No amount of great animation will save a bad story.

Pixar is not about computers, it's about people.