The antidote to inequality is equality. The question is how do you achieve equality? I believe that, for business, which is where I can speak, we have to shift from shareholder maximization to stakeholder maximization.
Interpretation
Achieving equality requires prioritizing the interests of all stakeholders rather than just shareholders.
In this quote, Marc Benioff emphasizes that addressing inequality fundamentally involves promoting equality across different groups within society. He argues that businesses should transition from a focus on maximizing profits for shareholders to considering the needs and interests of all stakeholders, including employees, customers, and the community, to create a more equitable environment.
In practice
This quote can be used in a presentation about corporate social responsibility.
Once you know what you want and what is important for you to achieve, also define the values associated with it. What is important? That is something a lot of entrepreneurs pass by too quickly. For us, the things that were important were, No. 1, customer success. Nothing is more important to us than making sure every customer is successful in our service.
I strongly believe the business of a business is to improve the world.
The secret to successful hiring is this: look for the people who want to change the world.
I don't look at business as a zero-sum game. I don't. I've never seen it play out that way in our industry, and I think you innovate and you add value, deliver value back to customers, and you get value back from the world.
Although I loved working on technology - I've always been a computer geek at heart - my professors encouraged me to get a real-world job working with customers.
The only constant in the technology industry is change.
Power is winning the battle over who owns the customer: the brand or the retailer.
Business is what concerns us. If you care about something enough to do something about it, you're in business
Treat your customers like they own you. Because they do.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Strategic management is not a box of tricks or a bundle of techniques. It is analytical thinking and commitment of resources to action. But quantification alone is not planning. Some of the most important issues in strategic management cannot be quantified at all.
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