Sustainability makes good business sense, and we're all on the same team at the end of the day. That's the truth about the human condition.
Paul PolmanRead
Too many companies are running their business into the ground, I would argue, by being myopically short-term focused on the shareholder.
Interpretation
Focusing solely on immediate shareholder profits can harm a company's long-term success.
In this quote, Paul Polman highlights the detrimental effects of prioritizing short-term shareholder profits over sustainable business practices. He argues that many companies are failing to thrive because they are narrowly concentrated on immediate financial returns, neglecting the broader implications of their strategies that could lead to better outcomes in the future.
In practice
In a business conference discussing sustainable practices, you might quote Paul Polman to emphasize the importance of long-term strategies.
Sustainability makes good business sense, and we're all on the same team at the end of the day. That's the truth about the human condition.
I think the most important thing is to achieve what you set out to achieve. Just being a CEO in itself is not success. I would not relate success to a title or a position.
Let's work together to make our economies strong and our climate sustainable. It can be done.
I discovered a long time ago that if I focus on doing the right thing for the long term to improve the lives of consumers and customers all over the world, the business results will come.
Permissible growth in the future has to be based on sustainable and equitable models.
The young give us hope because young people are certain their best days still lie ahead - which explains why they're absolutely convinced they can change the world for the better.
If you own the problem, you own the customer. If you lose the problem, you lose the customer. It's that simple.
Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist.
In this ever-changing society, the most powerful and enduring brands are built from the heart.
To those who are engaged in commercial dealings, justice is indispensable for the conduct of business.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Because its purpose is to create a customer, the business enterprise has two - and only these two β basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.
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