Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts in his own mind.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with.… - Paul Rand
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with.…
- Paul Rand
Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relatio… - Paul Rand
Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relatio…
Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and ma… - Paul Rand
Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and ma…
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technic… - Paul Rand
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technic…
So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals i… - Paul Rand
So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals i…
You will learn most things by looking, but reading gives understanding. Reading will make you free. - Paul Rand
You will learn most things by looking, but reading gives understanding. Reading will make you free.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations. - Paul Rand
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Design is everything. Everything! - Paul Rand
Design is everything. Everything!
Don't try to be original; just try to be good. - Paul Rand
Don't try to be original; just try to be good.
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