Awareness is bad for the meat business. Conscience is bad for the meat business. Sensitivity to life is bad for the meat business. DENIAL, however, the meat business finds indispensable.
Interpretation
The quote highlights the conflict between ethical awareness and the meat industry, suggesting that a lack of consciousness is necessary for its survival.
John Robbins's quote critiques the meat industry by underscoring how awareness and conscience regarding the treatment of animals and the implications of consuming meat negatively impact business practices. It implies that to thrive in the meat business, owners must cultivate a state of denial to ignore the ethical dilemmas and suffering involved, pointing to a broader commentary on the necessity of moral awareness in societal practices.
In practice
In a discussion on animal rights, you might use this quote to illustrate the moral conflicts in industries that rely on animal suffering.
Our food chain is in crisis. Big agribusiness has made profits more important than your health—more important than the environment—more important than your right to know how your food is produced. But beneath the surface, a revolution is growing.
I believe that eating simple food in a healthy body with a clean conscience is more pleasurable, and infinitely more satisfying, then eating decadent food that makes you and your world ill.
The joy is that we can take back our bodies, reclaim our health, and restore ourselves to balance. We can take power over what and how we eat. We can rejuvenate and recharge ourselves, bringing healing to the wounds we carry inside us, and bringing to fuller life the wonderful person that each of us can be.
The level of consumption that we identify with success is utterly unsustainable. We're gobbling up the world.
Every time you make a choice that expresses respect for life, you bring a little more love in your body, into your family, into our society, and into a world that is calling out for this blessing.
A reduction in meat consumption is the most powerful single act that you can take to halt the destruction of our environment and preserve our natural resources.
I found earthquakes, even when I was in them, deeply satisfying, abruptly revealed evidence of the scheme in action. That the schemes could destroy the works of man might be a personal regret but remained, in the larger picture I had come to recognize, a matter of abiding indifference. No eye was on the sparrow. No eye was watching me.
The foundations of the world are to be found, not in the cognitive experience of conscious thought, but in the aesthetic experience of everyday life.
In plain truth, lying is an accursed vice. We are not men, nor have any other tie upon another, but by our word.
I could introduce myself properly, but it's not really necessary. You will know me well enough and soon enough, depending on a diverse range of variables. It suffices to say that at some point in time, I will be standing over you, as genially as possible. Your soul will be in my arms. A color will be perched on my shoulder. I will carry you gently away.
Just as he who gives his life to serve a great idea is admirable, he who avails himself of a great idea to serve his personal hopes of glory and power is abominable, even if he too risks his life.
Not hear it? --yes, I hear it, and have heard it. Long --long --long --many minutes, many hours, many days, have I heard it --yet I dared not --oh, pity me, miserable wretch that I am! --I dared not --I dared not speak! We have put her living in the tomb!
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