Awareness is bad for the meat business. Conscience is bad for the meat business. Sensitivity to life is bad for the meat business. DENIAL, however, the meat business finds indispensable.
Interpretation
The quote highlights the conflict between ethical awareness and the meat industry, suggesting that a lack of consciousness is necessary for its survival.
John Robbins's quote critiques the meat industry by underscoring how awareness and conscience regarding the treatment of animals and the implications of consuming meat negatively impact business practices. It implies that to thrive in the meat business, owners must cultivate a state of denial to ignore the ethical dilemmas and suffering involved, pointing to a broader commentary on the necessity of moral awareness in societal practices.
In practice
In a discussion on animal rights, you might use this quote to illustrate the moral conflicts in industries that rely on animal suffering.
Our food chain is in crisis. Big agribusiness has made profits more important than your health—more important than the environment—more important than your right to know how your food is produced. But beneath the surface, a revolution is growing.
I believe that eating simple food in a healthy body with a clean conscience is more pleasurable, and infinitely more satisfying, then eating decadent food that makes you and your world ill.
The joy is that we can take back our bodies, reclaim our health, and restore ourselves to balance. We can take power over what and how we eat. We can rejuvenate and recharge ourselves, bringing healing to the wounds we carry inside us, and bringing to fuller life the wonderful person that each of us can be.
The level of consumption that we identify with success is utterly unsustainable. We're gobbling up the world.
Every time you make a choice that expresses respect for life, you bring a little more love in your body, into your family, into our society, and into a world that is calling out for this blessing.
A reduction in meat consumption is the most powerful single act that you can take to halt the destruction of our environment and preserve our natural resources.
Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
Much evil must befall a country before it wholly forgets the Elves, if once they dwelt there.
Moral philosophy is nothing else but the science of what is good, and evil, in the conversation, and society of mankind. Good, and evil, are names that signify our appetites, and aversions; which in different tempers, customs, and doctrines of men, are different.
Comrades," he said, "here is a point that must be settled. The wild creatures, such as rats and rabbits–are they our friends or our enemies? Let us put it to the vote. I propose this question to the meeting: Are rats comrades?" The vote was taken at once, and it was agreed by an overwhelming majority that rats were comrades. There were only four dissentients, the three dogs and the cat, who was afterwards discovered to have voted on both sides.
When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated.
To wait on God is to live a life of desire toward Him, delight in Him, dependence on Him, and devotedness to Him.
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