Whatever you're thinking, think bigger.

- Tony Hsieh

To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyo…

- Tony Hsieh

Learn by doing. Theory is nice, but nothing replaces actual experience.

- Tony Hsieh

Most companies are very quick to hire and slow to fire, when really it should be the other way around.

- Tony Hsieh

Customer service shouldn't just be A department, it should be the entire company.

- Tony Hsieh

Stop chasing the money and start chasing the passion.

- Tony Hsieh

Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.

- Tony Hsieh

Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, chara…

- Tony Hsieh

Get the culture right, and everything else just falls into place.

- Tony Hsieh