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To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver.
Tony Hsieh
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Interpretation

What this quote means

To stand out and achieve success, you need to be innovative and create an emotional connection with others.

This quote emphasizes the importance of differentiation in achieving success. Tony Hsieh suggests that to truly impress or 'WOW' others, one must take unconventional approaches and go beyond the norm, ensuring that whatever is done resonates emotionally with the audience. Such emotional engagement can set individuals or businesses apart in a crowded marketplace.

Themes

InnovationSuccessDifferentiationEmotional ImpactUnconventional

In practice

Example use cases

During a motivational speech at a conference about entrepreneurship.

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I believe that there's something interesting about anyone and everyone - you just have to figure out what that something is.
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Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.
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