Asymmetry is the rhythmic expression of functional design.

- Jan Tschichold

White space is to be regarded as an active element, not a passive background.

- Jan Tschichold

The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it b…

- Jan Tschichold

The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to rea…

- Jan Tschichold

My errors were more fertile than I ever imagined.

- Jan Tschichold

Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.

- Jan Tschichold

Readers want what is important to be clearly laid out; they will not read what is too troublesome.

- Jan Tschichold

Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses)…

- Jan Tschichold

The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.

- Jan Tschichold