If I pick up a book with spaceships on the cover, I want spaceships. If I see one with dragons, I want there to be dragons inside the book. Proper labeling. Ethical labeling. I don't want to open up my cornflakes and find that they're full of pebbles... You need to respect the reader enough not to call it something it isn't.
Interpretation
Readers expect content that matches the title or cover of a book, ensuring transparency and honesty in publishing.
In this quote, Margaret Atwood emphasizes the importance of truthful representation in literature and publishing. She argues that readers have a right to expect that the content of a book corresponds with its cover and title. This concept of 'ethical labeling' reflects a broader appeal for integrity in the creative industries, suggesting that misleading representations can erode trust and respect between creators and their audiences.
In practice
In a discussion about the importance of book covers and their content.
If I am good enough and quiet enough, perhaps after all they will let me go; but it’s not easy being quiet and good, it’s like hanging on to the edge of a bridge when you’ve already fallen over; you don’t seem to be moving, just dangling there, and yet it is taking all your strength.
I would like to believe this is a story I’m telling. I need to believe it. I must believe it. Those who can believe that such stories are only stories have a better chance. If it’s a story I’m telling, then I have control over the ending. Then there will be an ending, to the story, and real life will come after it. I can pick up where I left off.
What else can I do? Once you've gone this far you aren't fit for anything else. Something happens to your mind. You're overqualified, overspecialized, and everybody knows it. Nobody in any other game would be crazy enough to hire me. I wouldn't even make a good ditch-digger, I'd start tearing apart the sewer-system, trying to pick-axe and unearth all those chthonic symbols - pipes, valves, cloacal conduits... No, no. I'll have to be a slave in the paper-mines for all time.
We love each other, that’s true whatever it means, but we aren’t good at it; for some it’s a talent, for others only an addiction.
I've learned quite a lot, over the years, by avoiding what I was supposed to be learning.
Knowing too much about other people puts you in their power, they have a claim on you, you are forced to understand their reasons for doing things and then you are weakened.
An unread author is an author who is a victim of the worst kind of censorship, indifference - a censorship more effective than the Ecclesiastical Index.
Novels institutionalize the ruse of eros. It becomes a narrative texture of sustained incongruence, emotional and cognitive. It permits the reader to stand in triangular relation to the characters in the story and reach into the text after the objects of their desire, sharing their longing but also detached from it, seeing their view of reality but also its mistakenness. It is almost like being in love.
People apparently only read mystery stories of any length. With mysteries, the longer the better, and people will read any damn thing. But the indulgent, 800-page books that were written a hundred years ago are just not going to be written anymore, and people need to get used to that.
The shapes arranged themselves into words, and the words spelled out a delicious and wonderful phrase: Once upon a time.
All modern American literature comes from one book by Mark Twain called Huckleberry Finn.
And okay, fair enough, but there is this unwritten contract between author and reader and I think not ending your book kind of violates that contract.
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