I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
I am often asked how I got into the business. I didn't. The business got into me. - Leo Burnett
I am often asked how I got into the business. I didn't. The business got into me.
- Leo Burnett
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. - Leo Burnett
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
Before you can have a share of market, you must have a share of mind. - Leo Burnett
Before you can have a share of market, you must have a share of mind.
Products are made in the factory, but brands are created in the mind. - Leo Burnett
Products are made in the factory, but brands are created in the mind.
Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well. - Leo Burnett
Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.
Curiosity about life in all of its aspects, I think, is still the secret of great creative people. - Leo Burnett
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' - Leo Burnett
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Don’t tell me how good you make it; tell me how good it makes me when I use it. - Leo Burnett
Don’t tell me how good you make it; tell me how good it makes me when I use it.
What helps people, helps business. - Leo Burnett
What helps people, helps business.
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