Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo BurnettRead
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Interpretation
What this quote means
Curiosity is essential for creativity and innovation.
This quote by Leo Burnett emphasizes the importance of curiosity in the creative process. It suggests that a deep interest in all facets of life fuels the imagination and leads to exceptional artistic and innovative achievements. Creative individuals often possess a relentless curiosity that drives their exploration and understanding of the world around them, which in turn inspires their creations.
Themes
CuriosityCreativityInnovationLifeExploration
In practice
Example use cases
During a seminar on creativity, this quote can inspire participants to embrace their curiosity.
More from Leo Burnett
All quotes βAnyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
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A good ad which is not run never produces sales.
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We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
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Too many ads that try not to go over the reader's head end up beneath his notice.
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Plan the sale when you plan the ad.
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If you feel bored or uncomfortable as you're writing, ask yourself what's bothering you and write about that. Sometimes your creative energy is like water in a kinked hose, and before thoughts can flow on the topic at hand, you have to straighten the hose by attending to whatever is preoccupying you.
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