Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo BurnettRead
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Interpretation
What this quote means
Creativity thrives in a fun and enjoyable environment, even in business contexts.
This quote highlights the importance of maintaining a playful and enjoyable atmosphere in the workplace, suggesting that while the primary focus of a business is not entertainment, incorporating fun can enhance creativity and innovation. Leo Burnett emphasizes that a spirit of fun can lead to creative ideas, encouraging a balance between work and enjoyment.
Themes
CreativityBusinessFunInnovationWorkplace
In practice
Example use cases
In a corporate workshop where we aim to brainstorm new marketing strategies.
More from Leo Burnett
All quotes βAnyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Leo BurnettRead
A good ad which is not run never produces sales.
Leo BurnettRead
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Leo BurnettRead
Too many ads that try not to go over the reader's head end up beneath his notice.
Leo BurnettRead
Plan the sale when you plan the ad.
Leo BurnettRead
Similar quotes
So much of the work is intuitive. The resistance you detect is just that, a kind of evasion, a sense that too much analysis will inhibit creativity.
Peter WeirRead
You can only generate ideas when you put pencil to paper, brush to canvas... when you actually do something physical.
Twyla TharpRead
Sometimes ideas are coming so fast that I have to stop doing one song to get another. But I don't forget the first one. If it works, it will always be there. It's like the truth: it will find you and lift you up. And if it ain't right, it will dissolve like sand on the beach.
PrinceRead
Creativity is generating ideas that are novel and useful. I define originals as people who go beyond dreaming up the ideas and take initiative to make their visions a reality.
Adam GrantRead
It is the lava of the imagination whose eruption prevents an earthquake.
Lord ByronRead
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
Steve JobsRead