You don't have to work for Google, or any of the other firms encouraging staff to pursue personal projects on company time, to use slowness to unlock your creativity. Anyone can do it. Start by clearing space in your schedule for rest, daydreaming and serendipity. Take breaks away from your desk, especially when you get stuck on a problem.
Interpretation
Embracing slowness can enhance creativity and problem-solving abilities.
In this quote, Carl Honore emphasizes the importance of allowing oneself time and space to think creatively. By stepping away from the hustle and bustle, engaging in rest, daydreaming, and experiencing moments of serendipity, anyone can unlock their creative potential, regardless of their work environment or corporate policies.
In practice
During a creative workshop, I shared this quote to encourage participants to embrace breaks.
You may have heard of the Slow Movement, which challenges the canard that faster is always better. You don't have to ditch your career, toss the iPhone, or join a commune to take part. Living 'Slow' just means doing everything at the right speed - quickly, slowly, or at whatever pace delivers the best results.
Your best ideas, those eureka moments that turn the world upside down, seldom come when you're juggling emails, rushing to meet the 5 P.M. deadline or straining to make your voice heard in a high-stress meeting. They come when you're walking the dog, soaking in the bath or swinging in a hammock.
We know that no algorithm can solve global poverty; no pill can cure a chronic illness; no box of chocolates can mend a broken relationship; no educational DVD can transform a child into a baby Einstein; no drone strike can end a terrorist conflict. Sadly, there is no such thing as 'One Tip to a Flat Stomach.'
Sometimes it takes a wake-up call, doesn't it, to alert us to the fact that we're hurrying through our lives instead of actually living them; that we're living the fast life instead of the good life. And I think, for many people, that wake-up call takes the form of an illness.
By slowing down at the right moments, people find that they do everything better: They eat better; they make love better; they exercise better; they work better; they live better.
If you feel bored or uncomfortable as you're writing, ask yourself what's bothering you and write about that. Sometimes your creative energy is like water in a kinked hose, and before thoughts can flow on the topic at hand, you have to straighten the hose by attending to whatever is preoccupying you.
Creativity means to push open the heavy, groaning doorway to life.
We are all creative, but by the time we are three of four years old, someone has knocked the creativity out of us. Some people shut up the kids who start to tell stories. Kids dance in their cribs, but someone will insist they sit still. By the time the creative people are ten or twelve, they want to be like everyone else.
I think young people are the most creative and the coolest - people that we should be learning from. Even when I'm at a party, I'm analyzing it and thinking about it in the context of how I would write about it. That side of me never switches off.
If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. Then you've got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible.
It's hard to be fully creative without structure and constraint. Try to paint without a canvas. Creativity and freedom are two sides of the same coin. I like the best of both worlds. Want freedom? Get organized. Want to get organized? Get creative.
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