Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
Interpretation
Creativity involves linking disparate ideas and experiences to form something new.
In this quote, Steve Jobs emphasizes that creativity is not about inventing something out of thin air, but rather about recognizing connections between existing concepts or experiences. Creative individuals often synthesize these connections seamlessly, making the innovative outcomes appear obvious in retrospect, even if the initial inspiration came from elsewhere. This perspective highlights the importance of observation and synthesis in the creative process.
In practice
In a talk about innovation, one might use this quote to illustrate how great ideas often stem from the ability to connect existing concepts.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
In order to be open to creativity, one must have the capacity for constructive use of solitude. One must overcome the fear of being alone.
The things we fear most in organizations - fluctuations, disturbances,_x000D_ _x000D_ imbalances - are the primary sources of creativity.
To create something you must be something.
Whether we are poets or parents or teachers or artists or gardeners, we must start where we are and use what we have. In the process of creation and relationship, what seems mundane and trivial may show itself to be a holy, precious part of a pattern.
Doubt not, O poet, but persist. Say 'It is in me, and shall out.' Stand there, balked and dumb, stuttering and stammering, hissed and hooted, stand and strive, until at last rage draw out of thee that dream-power which every night shows thee is thine own; a power transcending all limit and privacy, and by virtue of which a man is the conductor of the whole river of electricity.
It's how creativity works. Especially in humans. For every good idea, ten thousand idiotic ones must first be posed, sifted, tried out, and discarded. A mind that's afraid to toy with the ridiculous will never come up with the brilliantly original.
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