Barack Obama understands what Ronald Reagan learned, which is that people vote not on the basis of issues and policy details, but on the basis of som…

- George Lakoff

One of the things cognitive science teaches us is that when people define their very identity by a worldview, or a narrative, or a mode of thought, t…

- George Lakoff

Metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both thi…

- George Lakoff

Moreover, metaphor is typically viewed as characteristic of language alone, a matter of words rather than thought or action. For this reason, most pe…

- George Lakoff

The mind is inherently embodied. Thought is mostly unconscious. Abstract concepts are largely metaphorical.

- George Lakoff

Liberals have a set of folk theories that are fallacious. One of them comes from the Enlightenment, and the assumption is that you are supposed to be…

- George Lakoff

The essence of metaphor is understanding and experiencing one kind of thing in terms of another.

- George Lakoff

If we are to know ourselves, philosophy needs to maintain an ongoing dialogue with the sciences of mind.

- George Lakoff

In all aspects of life... we define our reality in terms of metaphors and then proceed to act on the basis of the metaphors. We draw inferences, set …

- George Lakoff