You can't understand Twenty-first-Century Politics with an Eighteenth-Century Brain.
George LakoffRead
Moreover, metaphor is typically viewed as characteristic of language alone, a matter of words rather than thought or action. For this reason, most people think they can get along perfectly well without metaphor. We have found, on the contrary, that metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.
Interpretation
Metaphors are not just linguistic tools but fundamental to our thinking and actions.
George Lakoff emphasizes that metaphors extend beyond mere language; they are deeply embedded in the way we think and behave. Many people underestimate the importance of metaphors in their daily lives, viewing them only as fanciful language rather than recognizing their integral role in shaping our conceptual frameworks and guiding our actions.
In practice
In a lecture about creativity, one might quote Lakoff to illustrate the importance of metaphors in inspiring innovation.
You can't understand Twenty-first-Century Politics with an Eighteenth-Century Brain.
Do we really think that the United States will have the protection of innocent Afghans in mind if it rains terror down on the Afghan infrastructure? We are supposedly fighting them because they immorally killed innocent civilians. That made them evil. If we do the same, are we any less immoral?
The mind is inherently embodied._x000D_ Thought is mostly unconscious._x000D_ Abstract concepts are largely metaphorical.
To all earth's creatures God has given the broad earth, the springs, the rivers and the forests, giving the air to the birds, and the waters to those who live in water, giving abundantly to all the basic needs of life, not as a private possession, not restricted by law, not divided by boundaries, but as common to all, amply and in rich measure.
There is no fundamental difference in the ways of thinking of primitive and civilized man. A close connection between race and personality has never been established.
I here ask pardon of all my compatriots for everything of which I have been guilty towards them. I know that, by my ill-considered and immature works, I have brought distress to many and that I have even provoked others to attack me openly and, in general, have produced displeasure in many.
There are a thousand hacking at the branches of evil to one who is striking at the root.
It is absurd to say that there are neither ruins nor curiosities in America when they have their mothers and their manners.
What we observe is not nature itself, but nature exposed to our method of questioning.
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